Rescues, Rewards & Women Who Feed Real 🐶
Today is International Women’s Day, and it feels like the perfect moment to recognize something special about Real Dog Box.
Our team is proudly made up mostly of women…dog people who spend their days sourcing, crafting, packing, and supporting real food for dogs.
And we’re not alone.
Across the U.S., women make up the majority of pet decision-makers, often leading the research, feeding routines, and nutrition choices for their dogs.
In other words… a lot of the movement toward feeding real food is being driven by women who want better for the dogs in their lives.
So this weekend, we’re celebrating.
Our Secret Shop is running a special promotion:Buy 4 bags, get a free bag of Duck Gizzard.
Duck gizzard is one of those simple, nutrient-dense foods dogs instinctively love — rich in natural protein and gently air-dried without fillers or artificial ingredients.
Just real texture. Real tissue. Real food.
And speaking of everyday feeding done right…
Box #135 is officially in rotation and available through March 16th.
This lineup is built around texture, nutrient density, and thoughtful protein rotation, the kind of variety dogs truly thrive on.
TREATS🐷 Pork Heart🐑 Lamb Spleen🐟 Anchovy
CHEWS🐰 Rabbit Feet🦆 Duck Neck🦬 Bison Trachea
Extras this month include: ✨ 🦬 Bison Scapula 🐄 Beef Meatballs 🐄 Beef Liver + Beef Spleen Ground Organ Mix
If you’ve been thinking about upgrading your box or dialing in a better mix for your dog, just reply UPGRADE and we’ll take care of everything 🤗
Know a dog who deserves better treats? 🐾
Invite a friend to Real Dog Box and they’ll get a free bag of treats with their first box.
As a thank-you, you’ll earn Real Dog Coin (RDC) —10 coins per referral or 20 if you’re a Wellness Member.
Each coin is worth $1 toward boxes, add-ons, memberships, or Secret Shop finds.
Your personal referral link is already waiting in your dashboard, ready to help more dogs #feedreal.
Can’t find it?Text 858-348-5954 or email help@real.dog and we’ll help you out.
Share the real. Stack the rewards. 🐶✨
Meanwhile, in the world of dogs...
🐾 Pet Industry Consolidation Is Accelerating
The pet industry continues to evolve rapidly as companies scale operations and expand their reach. Recent moves across the sector highlight a growing trend toward consolidation, investment, and multi-brand strategies.
Veterinary distribution leaders Covetrus and Cencora are deepening ties around MWI Animal Health, reflecting the increasing importance of scale in veterinary supply chains. At the same time, grooming chains and wellness-focused service brands are expanding regionally to meet growing demand from pet parents.
Premium pet nutrition brands are also attracting strong investor interest, as high-quality food and wellness products remain one of the fastest-growing segments of the pet market.
📊 What this means: The pet industry isn’t slowing down. It’s consolidating, professionalizing, and continuing to invest heavily in premium nutrition, services, and wellness for companion animals.
🐾 Rescue Dog Found After Drone Search in Oregon
In Happy Valley, Oregon, first responders recently rescued a stranded dog named Sweetie after locating her with a drone equipped with thermal imaging. She had been trapped in a dense, brush-filled retention pond with waist-deep water and thick vegetation. After several attempts, rescuers safely pulled her out and transported her for veterinary care. Sweetie recovered from minor injuries and is now under the care of local animal services while waiting for adoption.
❤️ Shelter Dog Adopted After 803 Days
A German shepherd mix named Scrappy finally found her forever home after spending 803 days in a Tennessee shelter. Staff regularly shared updates about her long wait online, which eventually drew widespread attention. Just days after the shelter posted about her 800th day, a woman named Carrie stepped forward to adopt her. After nearly three years in the shelter system, Scrappy is now beginning a new chapter in a loving home.
🚒 Firefighters Rescue Dog From House Fire
Firefighters in Cromwell, Connecticut recently saved a small dog trapped inside a home during a basement fire. While the human occupants had already escaped safely, crews discovered the dog still inside while battling heavy smoke and high heat. Firefighters were able to safely rescue the animal and ventilate the house. The dog survived the incident without injury.
🐾 K-9 Deputy Goes “Under Investigation”
In a lighter moment from Ohio, a sheriff’s office jokingly launched an “investigation” into their own K-9 deputy, Moby, after a stuffed lamb toy was discovered destroyed inside the station. Social media posts humorously blamed the dog, citing “bite mark evidence” and “snack-based profiling.” The playful story quickly went viral, with fans sending the K-9 new toys and treats.
🏄♀️ Surfing Legend Dog Faces Cancer Battle
Sugar, a 16-year-old surfing dog from Huntington Beach, was recently diagnosed with cancer after having a tumor removed. Sugar is widely known in the surfing world, with 19 surfing titles and induction into the Surfers’ Hall of Fame. Her owner plans to celebrate her legacy with one last beach gathering where fans may get to see Sugar catch another wave.
🎤 Feed Real Summit Spotlight: Giving Back with The Animal Pad
One of our favorite traditions at the Feed Real Summit is our partnership with The Animal Pad, a rescue dedicated to saving dogs from high-kill shelters and the streets of Mexico.
Every year, Summit attendees come together for our DIY Dog Food Workshop, where we learn how to build balanced fresh meals using real ingredients.
But the learning doesn’t stop there.
The meals prepared during the workshop are turned into nutrient-dense meatballs and donated to The Animal Pad, helping support rescue dogs who need nourishing food the most.
And of course… we also celebrate with the Summit Puppy Party, where some of those incredible rescue dogs come meet the community.
It’s one of the most special moments of the weekend…we learn while we give.
Want a peek at what it looks like? Check out the reel on today’s Instagram to see it in action 👀
We can’t wait to do it all again this year. Tickets are limited!
