Brand Resources

Media Kit

Everything you need to represent Short Leash accurately. Logos, colors, typography, and ready-to-use social templates.

shortleash.co

Logo Assets

Single Line — Black on Light

Single Line — White on Dark

Illustrations

Newsletter Mascot

Front-facing Dog

Side-facing Dog

Podcast

Podcast Mascot

Podcast Dog

Podcast Part 1

Color Palette

Our warm, editorial palette anchored by rose-gold and deep charcoal.

Main

#581c87

Purple 900

#3b0764

Purple 950

#6d28d9

Purple 700

#a855f7

Purple Accent

#141416

Deep BG

#1a1a1d

Surface

Accent

#C9917A

Rose Gold

#B8806A

Gold Hover

#F5F0E8

Cream

Gradients

radial-gradient(ellipse at 30% 20%, #581c87, #3b0764)

Podcast HeroPrimary podcast background — hero & CTA sections (radial ellipse)

radial-gradient(ellipse at 30% 20%, #581c87, #6d28d9)

Part 1 — NewsEpisode format card — Part 1 'What's in the news' (radial ellipse)

radial-gradient(ellipse at 30% 20%, #3b0764, #a855f7)

Part 2 — Deep DiveEpisode format card — Part 2 'The deep dive' (radial ellipse)

Brand Animation

Signature card-flip animation for use in video content, social media, and presentations.

Live CSS Animationkoltuk.png ↔ SL-single-line-white.png · 6s loop · X-axis rotation

Exported WebM (Transparent)VP9 + Alpha · Lossless · 2x Retina

Typography

A curated type system for editorial clarity and warmth.

Headlines

Playfair Display

Aa Bb Cc Dd Ee Ff Gg

Body Text

Lora

The quick brown fox jumps over the lazy dog.

UI / Labels

JetBrains Mono

ABCDEFGHIJKLM 0123456789

Handwriting

Caveat

with Dr. Sue Howell

Usage Guidelines

Taglines

Short LeashDog news, minus the nonsense.
SL NewsletterBite-sized dog news
SL Newsletter Alternative“Bite-sized dog news, bi-weekly.”
SL PodcastDog news, with real context.
SL Podcast Alternative“Dog news, with expert context.”

✗ Don't

•Alter, rotate, or skew the logo in any way
•Place the logo on busy or low-contrast backgrounds
•Use unapproved color combinations
•Recreate the logo with substitute fonts

Need something specific?

For press inquiries, partnership requests, or high-resolution assets reach out to us directly.