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Episode #58 by Real.Dog/Box

Did you know… 84% of veterinary clients feeding raw diets have a college education? In a recent Fetch dvm360 conference lecture, Dr. Donna Raditic dove deep into the raw food and homemade diet dilemmas that veterinary practitioners face daily with clients. The consensus? There is no perfect diet. “Raw and homemade diets are here to stay... It’s better to approach this on an educated basis and try to build trust with clients,” Dr. Raditic says.

What’s the Buzz about Raw Meat?

Real food, Real dogs. Available until August 12th, here’s the current lineup: 🦃Turkey Gizzard, 🐑Lamb Spleen, 🐟Wild caught Anchovies, 🐂Steer Pizzle, 🦆Duck Wing, 🐄Beef Backstrap, 🔥🔥 Super Chew: 🐖 Pig Trotter

Sneak peek at the next box? We’re thinking it’s time to bring the elk back.

Want to give the gift the best treats ever? Subscribing members can text us anytime to send a whole gift box 858-348-5954. We’ll include a handwritten gift note and ship to any address in the U.S.

Trupanion dog insurance fined $100,000 over sales tactics. Washington state regulators fined Trupanion for failing to ensure that its producers are properly licensed and affiliated; for giving pet care providers gifts for referrals, and for knowingly accepting insurance business from unlicensed producers. Trupanion CEO Darryl Rawlings acknowledged that the company had erred. This is the second fine incurred by Trupanion in Washington within the past 3 years. The state previously fined Trupanion Managers $150,000 for selling nearly 3,300 pet insurance policies through unlicensed call center employees.

ICYMI: Answers Pet Food filed a lawsuit against AAFCO, FDA, and Colorado State. Answers are challenging the lawfulness of the FDA’s actions, in cooperation with the Association of American Feed Control Officials (AAFCO) in adopting their nationwide, zero tolerance standard for salmonella presence in pet food. In its lawsuit, Answers argues that the standard is not compliant with federal laws, it’s unsupported by science and beyond the powers delegated to the FDA by Congress. This is a huge battle for the fresh pet food community.

Read more and discuss what this means for you and your pup with our community.

Why Mars Petcare is becoming a venture capitalist. The pet care arm of the CPG (consumer product goods) business, which makes an estimated $18 billion in revenue from pet care annually, created the “Companion Fund” last March with a dedicated $100 million investment pot, part of which it has used to back corporate-wide investments in 20 startups. DTC (direct to consumer) brands are the envy of CPG businesses like Mars. They move fast, have leaner structures and generate reams of data from selling directly to people. If progressive DTC startups take Mars Petcare’s investment, it can pay off in two ways: Mars profits from its ownership stake in a startup that eventually floats on the stock exchange, or the CPG business could acquire a startup it has helped grow, as it did when it bought “Fitbit for dogs” Whistle in 2016.

LSU discovers true weight loss pet food. LSU Pennington Biomedical scientists say they have developed and patented technology that lets your pet eat the same amount of food and still lose weight. It’s a restriction of an amino acid in food that results in a pet burning more calories and reducing body fat. “Low values of methonine stimulate a hormone called FGF21 and that hormone increases... metabolism.” The pet food is not yet commercially available and it will be even longer before we could see this same advancement in food for humans.

Vibrating dog vest lets you talk without saying a word. Using a newly developed remote-controlled dog vest, researchers report that cues issued by gentle vibration motors are as effective as vocal commands between human and dog. This is similar to results yielded from say, e-collars, however, there is no voice or visual cue that accompanies the vibrating command. Communication with working dogs is still predominantly visual and audial, so this may be helpful to search-and-rescue or tracker dogs that often work at a distance from their handlers, that are in loud areas or even secret operations that require silence.

AI startup is tracking lost dogs using their nose prints. Megvii, a Chinese AI startup that supplies facial recognition software for the Chinese government’s surveillance program, is expanding its technology beyond humans to recognize different faces of pets through a mobile app and registry. The company says it can register your dog simply by scanning the snout through your phone’s camera. Just like how a phone registers your fingerprint for biometric unlock, the app asks you to take photos of your dog’s nose from multiple angles. Megvii says it has an accuracy rate of 95% and has reunited 15,000 pets with their owners through the app.

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