Forget kibbles: US sales of fresh pet food are soaring! U.S. pet owners are increasingly feeding fresh food to their dogs and cats. Some order pre-proportioned meals of meat and vegetables or frozen raw meat online. Others find them in refrigerators at big retailers. Proponents say fresh foods preserve nutrients better than canned or dried ones, mimic ancestral diets and improve pets’ health. “Just as people have become skeptical of highly processed foods for themselves, they’re looking critically at their pets’ foods as well. “They think: How could something with a shelf life of over year be better than real, fresh food?”